English
Views: 0 Author: Site Editor Publish Time: 2026-02-06 Origin: Site
The International Production and Processing Expo (IPPE) is jointly organized by the American Poultry Association, the American Feed Association, and the Meat Association, and is the world's largest trade fair for poultry, meat, and feed industries.
In 2026, the exhibition area will reach 62000 square meters, with 1427 industry exhibitors, attracting more than 31000 attendees from over 130 countries in the poultry, egg, meat, and feed industries.
IPPE provides a comprehensive platform for professionals in the global poultry, meat, and feed industries to showcase innovative technologies, explore market trends, and promote business cooperation, making it one of the best platforms to understand industry trends in the global market.
The U.S. livestock industry, a global leader in scale, efficiency, and standardization, boasts enormous market potential that cannot be ignored. In 2025, the U.S. produced 1255.2 million tons of pork, 2395.0 million tons of poultry meat, and 1207.6 million tons of beef, maintaining its position as a key player in global animal protein production and trade. Notably, U.S. beef prices have remained at a high level in recent years due to tight supply and strong demand, driving local cattle farmers to increase investment in animal health products as their profit margins expand and price sensitivity decreases. Meanwhile, the U.S. swine and poultry industries are accelerating their shift toward green, sustainable production, with strict restrictions on antimicrobial use and a growing demand for high-quality, compliant health solutions—trends that align perfectly with Vland`s core product advantages and R&D direction.
IPPE 2026 marks a strategic step in Vland`s global expansion, following its successful penetration of the Latin American market. Vland is now focusing on deepening its presence in the North American market, with plans to tailor more localized solutions based on regional breeding characteristics, policy requirements, and market demands—such as optimizing vaccine and feed additive formulations to adapt to the U.S. livestock industry`s intensive production model and strict quality standards.
For more information on our global initiatives, visit www.vlandanimalhealth.com or reach out to our International Trade Team at
zc_lich@vlandgroup.com.
